![]() Email addresses used for spam traps in this category are hidden in web pages. This trap should not really impact you as long as you’re not doing anything shady, but it is important to bring it up anyway. There are a few types of spam traps, so let’s go over them. You might even get banned from your marketing services provider because they have a responsibility to address these issues as well. Email providers and spam compliance agencies have a zero tolerance policy on this and your case likely won’t be reviewed. If you get blacklisted from a popular email provider like Gmail, then the consequences could be catastrophic for your business, and once you’re blacklisted there’s no easy way to fight the decision. This means that all of your emails sent to any addresses they host go straight to the spam folder. ![]() If you get caught in a spam trap, then the provider will likely blacklist your address from their servers. Email marketing is a numbers game based on tons of variables and knobs that can make your campaigns successful when done right, but if those emails never arrive, then none of that matters.įalling into a spam trap doesn’t just throw a wrench into your finely tuned marketing machine, but it could totally destroy everything you’ve built if you’re not careful. It’s estimated that one in five emails that you send will never reach the inbox of your subscribers. Their sole purpose is to catch spammers and scammers who are filling up people’s inboxes with junk mail that they never signed up for. Spam traps look like they are real email addresses, but they aren’t used for any communication at all. This is because many of the triggers for a spam trap include not using good email list practices, and new list owners are often not knowledgeable enough to know why they should be taking these precautions. Unfortunately, even if you’re not doing anything shady, it can be easy to get caught up in these traps as well. What they are after is people who are sending unsolicited emails to addresses that they have stolen or purchased in bulk, because these unscrupulous marketers never got permission from the owners of those addresses to send them in the first place. What is a spam trap?Ī spam trap is a sort of honeypot used by email service providers to catch malicious senders. ![]() Here’s how to remove spam traps and keep your email list safe. Unfortunately, there are many traps that businesses who are new to the email marketing game can fall into, and one of the largest is the dreaded spam trap. Managing an email list seems easy at first glance, but if you’re not careful, then there are some things that can really catch you off guard.
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